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Project IDENTIFEYE – an online augmented reality project to teach children the vale of online data

Children, Data and Identity

Project IDENTIFEYE – an augmented reality project to teach children the value of online data

Amsterdam, Nicosia, Manchester, June 1st, 2011 – Stichting Mijn Kind Online (Amsterdam, the Netherlands), Ezzev Foundation (Amsterdam, the Netherlands), Oake Associates (Manchester, UK) and the Cyprus Neuroscience & Technology Institute (Nicosia, Cyprus) are proud to announce the start of their European cooperation, project IDentifEYE. IDentifEYE aims to teach children between the age of 8 and 14 the value of data they share and encounter online by means of an innovative Augmented Reality game.

The IDentifEYE project is co-funded by the European Union's Fundamental Rights and Citizenship Programme Programme, within the European Justice Directorate. Its first pilot in the Netherlands, in both primary schools and high schools, will take place in the Autumn of 2011. After that, pilots will be held in the UK – in Leeds and Bideford– and in Cyprus – in Nicosia and Larnaca in 2012.

Augmented Reality - a mirror to the (online) self

The innovative element in the project is the use of an Augmented Reality game to teach media literacy. This relatively new technology is to serve as a modern type mirror in which the relationship between online data and identities is made more tangible. While in virtual reality games reality disappears, the Augmented Reality game preserves enough reality to sustain a link with the children’s real lives. Onno Hansen, director of Ezzev explains: “The game is to underline the fact that the online world is not just a virtual universe to which one can safely escape but rather a virtual extension of the real world in which real people create real identities and in which real actions can have real consequences.”

Representation and identification

IDentifEYE aims to help children manage the relationship between the data they and others share online and the identities that emerge from this data. Once children understand how they can create identities, they are more aware of the risks of sharing personal information online. The goal is not to prevent children from using the Internet or specific sites, or to instill fear in them, but to empower them to move around the Internet more consciously and therefore more safely. The project aims to give children the tools to use their new knowledge to better represent themselves online, as they wish to be perceived and enable them to interpret other peoples data less naively.  This is will enable children to protect themselves from identity theft and the attention of strangers posing as their friends.

Children’s Rights and the online world

The most important theme within the project is the online protection of childrens rights. The Convention of the Rights of the Child mentions that each child has the right to preserve their own identity (Art 8.1), and that each child has the right to freedom of expression; including the right to the freedom to seek, receive and impart information and ideas of all kinds, through any other media of the child's choice (Art 13.1). The project will address questions like: ‘Which of these rights are at risk in the online world, and how can these rights be maintained? What rights do children themselves think they should have? On which topics or dangers would they like involvement of others (teachers, police, parents, government) and on which topics  do they prefer to sort things out themselves.

More follows

IDentifEYE will launch its first pilot in the Netherlands in the Autumn of 2011. The pilot will involve primary schools and high schools. After extensive evaluation of the Dutch pilot, two new pilots will be held in 2012 in the UK, one rural in Devon and one in an urban setting, and in Cyprus – in Nicosia and Lanarca. The direct target groups for the duration of the project are children between the ages of 8 and 14, Schools, children's associations and organisations, universities educating teachers and social workers working with children, while the indirect target group comprise parents, teachers, designers & developers of teaching material for kids, as well as computer & internet trainers.

Joining in the project

If your school or community centre is interested in participating in the pilots in the Netherlands (Autumn 2011) and the UK and Cyprus (early 2012), please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.



IDentifEYE is a lesson plan using Augmented Reality to teach children between 8 and 14 years the value of data they share and encounter online. Project IDentifEYE is co-funded by the European Union's Fundamental Rights and Citizenship Programme and will be piloted in the Netherlands in the Autumn of 2011.


Stichting Mijn Kind Online (My Child Online Foundation), established in 2005, is an advisory centre concerning youth and (new) media. MKO aims to provide insight in the possibilities of new media, providing also for their promotion and justified use. MKO strives to improve the quality of digital media for children, parents and teachers.


Stichting Ezzev (Ezzev Foundation) was established In 2005. In 2010 the foundation started focusing on its now core to empower children’s rights and to make children aware of these rights and of the consequences of the actions of themselves and of others online. Developing and applying narrative technologies is a major theme for Ezzev.

ABOUT OAKE Associates

OAKE Associates is a non profit making company based in Manchester UK. The staff and associates have a wide range of experience using new network systems, ICT and multimedia technology associated with developing and delivering new and innovative training.  These technologies and methodologies have been used to help support those people in society who are most excluded from mainstream employment and education or those people who are most at risk.


Cyprus Neuroscience & Technology Institute (CNTI) is a non profit, non governmental, independent Organization active in programs with future orientation in areas related to human brain-modern technology-social transformation and the repercussions of relevant research for humanity.  CNTI was established in 1991. Through its young and dynamic structure, the organization ensures its links to the political, social, business and especially youth environment in Cyprus, Europe and Internationally. CNTI’s projects are clustered within three different units: the New Media lab (NML), the Global Education Unit and the Humanitarian Affairs Unit.  In the New Media Lab Unit, all projects operate at the interface between Science and Society.

The program is co-funded by the European Commission